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Alert Clothing Company was founded by Rebecca Nelson in 2005 as a means to ensure that caregivers of her children were aware of the fact that they had severe food allergies, and to take care in exposure to foods that could cause potential severe allergic reactions. 

As a mother of 3, with 2 having severe reactions to peanuts, soy, egg, dairy, and certain meat proteins just to name a few; Rebecca was trying to think of a way to make sure that anyone who was either monitoring or had responsibility for her kids knew of these allergies.